Sometimes magic is just someone spending more time on something than anyone else might reasonably expect.

This has been living rent free in my head ever since Soleio tweeted it ten years ago. I can’t recall seeing something that so deftly captures what it takes to create that feeling of magic, why it’s so shockingly delightful. What it really takes to make something feel special.

The whole interview is incredible, like a magic trick unto itself:

Fri, Nov 3, 2023